Author Profile
Albert, Michael
Case Study Coffee: Optimizing Yelp Reviews
Albert, Michael Putnam, Charles Boatright, Benjamin
QA-0976 | Published August 15, 2024 | 7 pages Case
Collection: Darden School of Business
The case describes a coffee shop considering how it can take advantage of a fictional Yelp promotion that allows businesses to select the top three customer reviews they wish to highlight on their Yel... Read More
Kibet Capital: Representation in Advertising
Albert, Michael Boatright, Benjamin
QA-0932 | Published August 14, 2024 | 4 pages Case
Collection: Darden School of Business
This case describes a Richmond, Virginia, asset-management firm assessing an advertising platform’s content (Scout Guide city guides) to inform its marketing strategy. The firm, Kibet Capital, could m... Read More
Thin Markets, Strategic Moves: Pricing Dynamics in Google’s Sponsored Search
Albert, Michael Popescu, Dana Feldman, Pnina Chinnaswamy, Trent
QA-0974 | Published August 13, 2024 | 7 pages Case
Collection: Darden School of Business
Based on public sources and written to include the fictionalized thoughts of Tomás Claro, a mid-level product manager at Alphabet Inc. (Google), this case offers a launching point into the discussion ... Read More
Walker Advertising: Los Defensores and 1-800-THE–LAW2
Albert, Michael Yemen, Gerry Yeaton, Saul
QA-0912 | Published | 8 pages Case
Collection: Darden School of Business
While organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, ... Read More
UVA Hospital: Predicting Patient Discharge
Albert, Michael Boatright, Benjamin Baum, Michael Frank, Nicholas Osborne, Michael Yoken, Dave
QA-0975 | Published | 9 pages Case
Collection: Darden School of Business
This field-based case was developed through interviews with individuals at the University of Virginia (UVA) Health System. It follows John Ainsworth, administrator of analytics, as he and his team tac... Read More