Simulation

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Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)

Venkatesan, Rajkumar

M-0988 | Published February 05, 2020 | 1 pages Simulation

Collection: Darden School of Business

Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different... Read More

The Beer Game (SIMULATION)

Weiss, Elliott N.; Raz, Gal; Goldberg, Rebecca

OM-1521 | Published August 11, 2016 | 1 pages Simulation

Collection: Darden School of Business

The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More

Positioning Game (SIMULATION)

Farris, Paul W.

M-0677 | Published October 22, 2013 | 90 pages Simulation

Collection: Darden School of Business

Using perceptual maps, students make decisions about launching new products in the context of impending market competition. Groups of six players compete in the launch of a new or enhanced product by ... Read More

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