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Backcountry.com and Leveraging Data Analytics

Thomas, Doug ; Maiden, Stephen E. ; Andrews, William

OM-1771 | Published October 05, 2022 | 15 pages Case

Collection: Darden School of Business

This field-based case follows Chris Purkey, the senior vice president of sales and customer service at Backcountry.com, in his journey to use data analytics to improve customer engagement in the outdo... Read More