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Black, Polly
The Influence of Social Media on Purchase Decisions in High Involvement Categories
Wilcox, Ronald T. Black, Polly
M-0786 | Published August 09, 2010 | 9 pages Technical Note
Collection: Darden School of Business
This note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's influence to the different stages of the purchase ... Read More
