Author Profile
Botha, Helet
Nestlé and Infant Formula: Revisiting a Dilemma
Kaufmann, Lauren Botha, Helet Parmar, Bidhan L. Mead, Jenny Warner, Anna
E-0524 | Published June 17, 2025 | 14 Pages Case
Collection: Darden School of Business
In this case, the protagonist, one of the top marketing managers at Nestlé S.A. (Nestlé) responsible for marketing the company’s infant formula globally, must work with the marketing team to address c... Read More
Netflix and Dave Chappelle (A)
Kaufmann, Lauren Botha, Helet Mead, Jenny
E-0499 | Published October 12, 2023 | 14 pages Case
Collection: Darden School of Business
In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special—the last of six that Cha... Read More
Netflix and Dave Chappelle (B)
Kaufmann, Lauren Botha, Helet Mead, Jenny
E-0501 | Published October 12, 2023 | 3 pages Case
Collection: Darden School of Business
In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a special by comedian Dave Chappelle. In the special—the last of six that Chappelle ... Read More
The Constitutional Roots of Freedom of Speech
Wicks, Andrew C. Becerra, Spencer L. Botha, Helet Mead, Jenny
E-0460 | Published February 16, 2021 | 3 pages Technical Note
Collection: Darden School of Business
This note, written to accompany "The NBA, China, and Social Media: What Are the Rules of the Game?" (UVA-E-0459) but useful in tandem with other cases, charts the history of freedom of speech in the U... Read More
Juul Labs: Guilty by Association?
Wicks, Andrew C. Wang, Yuhan Pak, Sally Botha, Helet Mead, Jenny
E-0471 | Published February 11, 2021 | 5 pages Case
Collection: Darden School of Business
The protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobac... Read More
Automated Hiring at Amazon
Wicks, Andrew C. Budd, Linnea P. Moorthi, Ryan A. Botha, Helet Mead, Jenny
E-0470 | Published February 02, 2021 | 6 pages Case
Collection: Darden School of Business
In this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the fu... Read More
The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C. Becerra, Spencer L. Schwarz, Margaret A. Botha, Helet Mead, Jenny
E-0459 | Published January 20, 2021 | 7 pages Case
Collection: Darden School of Business
The protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the ... Read More
Chinese History and the National Humiliation Narrative
Wicks, Andrew C. Metcalf, Mark Botha, Helet Mead, Jenny
E-0461 | Published | 3 pages Technical Note
Collection: Darden School of Business
This note describes how the Chinese Communist Party (CCP), founded in 1949, has attempted to create and maintain an official narrative of the country and regime that tilts toward the favorable and min... Read More