Author Profile
Cernev, Adrian Kemmer
The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro Moraes, Trícia Karla Lacerda Cernev, Adrian Kemmer
M-1023 | Published | 18 pages Case
Collection: Darden School of Business
In 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business... Read More
