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Corriher, Addison
A Supreme Case of Coolness?
Anik, Lalin Maiden, Stephen E. Corriher, Addison
M-1006 | Published August 26, 2020 | 13 pages Case
Collection: Darden School of Business
This case uses Supreme, a skater-clothing brand from New York City, and a framework for understanding the concept of "coolness" (see "A General Theory of Coolness," UVA-M-0953), which is the cornersto... Read More
