Author Profile
Crowder, Lane
IBM and Apple Computer Alliance (A)
Spekman, Robert E. Crowder, Lane Paddack, Katarina
M-0509 | Published January 15, 1997 | 9 pages Case
Collection: Darden School of Business
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets ... Read More
IBM and Apple Computer Alliance (B)
Spekman, Robert E. Crowder, Lane Paddack, Katarina
M-0510 | Published January 15, 1997 | 12 pages Case
Collection: Darden School of Business
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The B case looks... Read More
IBM and Apple Computer Alliance (C)
Spekman, Robert E. Crowder, Lane Paddack, Katarina
M-0511 | Published January 15, 1997 | 13 pages Case
Collection: Darden School of Business
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case exam... Read More
Bombardier (A): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority
Spekman, Robert E. Crowder, Lane
M-0470 | Published August 28, 1996 | 19 pages Case
Collection: Darden School of Business
The purpose of the case is to help students understand the complex nature of a visible and expensive organizational buying process. The goal is to help students appreciate the nature of the selling ta... Read More
Bombardier (B): The Los Angeles Metro Transit Authority Decision
Spekman, Robert E. Crowder, Lane
M-0471 | Published August 28, 1996 | 4 pages Case
Collection: Darden School of Business
The purpose of the case is to help students understand the complex nature of a visible and expensive organizational buying process. The goal is to help students appreciate the nature of the selling ta... Read More
The Package War: FedEx vs. UPS
Bruner, Robert F. Spekman, Robert E. Crowder, Lane
G-0485 | Published February 15, 1996 | 33 pages Case
Collection: Darden School of Business
This case allows students to observe two competing businesses transform themselves over time. By following the competitive actions and reactions over more than 10 years, students gain an appreciation ... Read More
Alliance Between IBM and Apple Computers
Spekman, Robert E. Crowder, Lane
M-0460 | Published August 09, 1995 | 24 pages Case
Collection: Darden School of Business
This case examines the alliance between two arch rivals in the computer industry--IBM and Apple. The objective of the case is to help students appreciate the awkward partnerships that arise among comp... Read More