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Using AI to Assess Creative Concepts

Whitler, Kimberly ; Hagerty, Serena ; Daum, Julie ; Ben-Meir, Giorgi

M-1055 | Published August 07, 2024 | 11 pages Case

Collection: Darden School of Business

In this case, students use generative AI in a hands-on scenario to analyze its role in making creative decisions. Students assume the part of Julie Daum, the chief marketing and communications officer... Read More