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Delecolle, Thierry
Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry Kamin, Ronald G. Parguel, Beatrice Yemen, Gerry
M-0853 | Published August 13, 2013 | 18 pages Case
Collection: Darden School of Business
As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentia... Read More
Mauboussin Japan: A French Gem in Asia (French Translation)
Delecolle, Thierry Kamin, Ronald G. Parguel, Beatrice Yemen, Gerry
M-0872 | Published | 18 pages Case
Collection: Darden School of Business
This is a French translation of the February 17, 2014, version of UVA-M-0853. As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when ... Read More