Author Profile

Pitching J.Crew Maternity Apparel To Mickey Drexler

Farris, Paul W. ; Raggio, Randle D. ; DesMarteau, Patrick ; Mazakov, Alex ; Murphy, Lindsay

M-0854 | Published October 18, 2013 | 19 pages Case

Collection: Darden School of Business

By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all... Read More