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Using Social Media in the B2B Context

Spekman, Robert E. ; Dotson, Eliane

M-0778 | Published July 27, 2009 | 12 pages Technical Note

Collection: Darden School of Business

Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one's potenti... Read More