Author Profile
Eriksson, Cassy
Dell Inc.
Hess, Edward D. Eriksson, Cassy
S-0185 | Published March 07, 2011 | 22 pages Case
Collection: Darden School of Business
In the 1990s, with more widespread use of the Internet, sales through Dell Computer Corporation's online business swelled, and it became a dominant market leader. By 2010, Dell Computer Corporation ha... Read More
Starbucks Corporation (A)
Hess, Edward D. Eriksson, Cassy
S-0175 | Published October 13, 2010 | 19 pages Case
Collection: Darden School of Business
The issue in this case is whether it is realistic for Starbucks to continue to be a high-growth company. Questions raised are whether all growth is good; whether bigger is always better; whether busin... Read More
Starbucks Corporation (B)
Hess, Edward D. Eriksson, Cassy
S-0176 | Published October 13, 2010 | 11 pages Case
Collection: Darden School of Business
This case follows S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who pr... Read More
Stryker Corporation
Hess, Edward D. Eriksson, Cassy
S-0174 | Published August 25, 2010 | 17 pages Case
Collection: Darden School of Business
Stryker is the story of how CEO John Brown built his company into a market leader using a simple strategy of growing earnings 20% a year. The strategy was supported by the values statement: "do not li... Read More