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Miche Mix: Designing a CMO Role

Whitler, Kimberly A. ; Fasano, Patrick

M-1029 | Published June 10, 2022 | 9 pages Case

Collection: Darden School of Business

This case introduces the concept of job design and provides students with an opportunity to learn about, deconstruct, and reconstruct a CMO role. Students will assume the part of Adrian Viesca, CEO of... Read More