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Market Research Deception

Fox, Mairi-Jane ; Drumwright, Minette

OB-1154 | Published February 28, 2010 | 1 pages Case

Collection: Darden School of Business

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about... Read More