Author Profile
Fritz, Jacki
Marketing and Ethics
Freeman, R. Edward Fritz, Jacki Mead, Jenny
E-0351 | Published April 19, 2010 | 5 pages Case
Collection: Darden School of Business
Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the... Read More
Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E. Fritz, Jacki
M-0780 | Published October 06, 2009 | 20 pages Case
Collection: Darden School of Business
This case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading... Read More