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Schematic Software Company: Accelerating Growth

Jena, Sanjay Kumar ; Borah, Sourav Bikash ; G., Pratheebha

IIMA-MAR0530 | Published December 30, 2022 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved... Read More