Author Profile
Gale, Christopher
Premier Professional Services, Inc.
Landel, Robert D. Gale, Christopher
OM-0967 | Published December 19, 2000 | 3 pages Case
Collection: Darden School of Business
This case and the iThink simulation model focus on how senior management's decision policies could be causing the company's oscillatory growth pattern. Students can use a systems simulation model to u... Read More
Boston Market
Gale, Christopher Lacey, Brian Landel, Robert D.
OM-0907 | Published April 26, 2000 Case
Collection: Darden School of Business
Boston Market had risen through a spectacular period of growth from 32 stores to 1,200 restaurants by 1997. The growth strategies (financial, organizational, marketing, and operational) are described.... Read More
DowBrands Ziploc: The Case for Going International
M-0381 | Published April 02, 1990 | 25 pages Case
Collection: Darden School of Business
The new vice president for international at DowBrands is considering a major introduction in Europe of the company's highly successful food-storage bag (Ziploc). Substantial marketing-research data ar... Read More
Note on Marketing Mix Models: Evaluating "Bang for the Buck"
Farris, Paul W. Gale, Christopher Olver, James
M-0339 | Published April 02, 1987 | 9 pages Technical Note
Collection: Darden School of Business
This note introduces the modeling of marketing-mix effects--model purpose, model structure, response-function types, independent vs. interactive marketing-mix effects, and evaluation with spreadsheet ... Read More