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Supreme Mart: Understanding Product Mix

Palomba, Anthony ; Garcia-Rada, Mauricio

M-1051 | Published September 11, 2024 | 6 pages Case

Collection: Darden School of Business

This case examines Supreme Mart, a leading specialized retailer in Peru. The company, which has shifted its target market from upper-class to lower-middle-class consumers, faces challenges in optimizi... Read More