Author Profile
Geetika Shah
SAVING AN ENDANGERED ART: INDIA’S HANDLOOM HERITAGE
Saumya Sindhwani Geetika Shah Srishhti Sinha Rajshree Shukla
ISB404 | Published July 31, 2023 | 17 pages Case
Collection: Indian School of Business
The case is set in November 2021 and traces the journey of a unique women-led collective—Weavers Resource Bridge (led by Talish Ray and her fellow handloom enthusiasts)—that provided much-needed finan... Read More
THE WEDDING CLINIC: HOW WIDE OR DEEP TO INTEGRATE INTERRELATED BUSINESSES?
Saumya Sindhwani Vinodini Saihjpal Geetika Shah
ISB386 | Published July 28, 2023 | 32 pages Case
Collection: Indian School of Business
It was the autumn of 2022, and Payal Tekchandani, cofounder and partner of The Wedding Clinic (TWC), sat down with her operations team in Pune, Maharashtra, to discuss the plan of action for the upcom... Read More
PINK LEMONADE: TIME TO REFRESH THE FIRM’S POSITIONING (A)
Rama Velamuri Saumya Sindhwani Vinodini Saihjpal Geetika Shah
ISB388 | Published July 28, 2023 | 9 pages Case
Collection: Indian School of Business
Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the busines from a small to a midsized firm, and partnering a... Read More
PINK LEMONADE: ESTABLISHING A GROWTH MINDSET (B)
Rama Velamuri Saumya Sindhwani Vinodini Saihjpal Geetika Shah
ISB389 | Published July 28, 2023 | 8 pages Case
Collection: Indian School of Business
Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the business from a small to a midsized firm, and partnering ... Read More
TELANGANA GRADUATES’ MLC ELECTIONS 2021: HANDLING KNOWN AND UNKNOWN UNCERTAINTIES
Vijaya Sunder M Vinodini Saihjpal Geetika Shah
ISB359 | Published January 17, 2023 | 17 pages Case
Collection: Indian School of Business
The case is centered around the 2021 Telangana Member of the Legislative Council (MLC) elections, held against the backdrop of a known unknown: the COVID-19 pandemic. Read More
THE GREAT UNION JOURNEY: AMALGAMATION OF UNION BANK OF INDIA, ANDHRA BANK, AND CORPORATION BANK
S. Ramnarayan Saumya Sindhwani Lakshmi Appasamy Geetika Shah
ISB319 | Published May 30, 2022 | 34 pages Case
Collection: Indian School of Business
Set in April 2021, the case study traces the process of amalgamation of the Union Bank of India (UBI) with the erstwhile Andhra Bank (e-AB) and Corporation Bank (e-CB) following the announcement by th... Read More
SAP LABS INDIA: BUILDING AN INCLUSIVE ORGANIZATION
Chandrasekhar Sripada Geetika Shah
ISB286 | Published December 09, 2021 | 19 pages Case
Collection: Indian School of Business
This case describes how SAP Labs India, a research and development center of SAP SE introduced and pursued a wide range of diversity and inclusion (D&I)programs across the organization. Read More
GROUNDING OF THE BOEING 737 MAX 8 (B): THE ROAD AHEAD—MAKING THE BOEING 737 MAX FLIGHTWORTHY AGAIN
Harsh Manglik Geetika Shah Anusha Parihar Saumya Sindhwani
ISB284 | Published October 25, 2021 | 23 pages Case
Collection: Indian School of Business
In the short time between October 2018 and March 2019, two new Boeing 737 MAX 8 airplanes in different parts of the world were involved in deadly crashes. Read More
GROUNDING OF THE BOEING 737 MAX 8 (A): WHAT WENT WRONG?
Harsh Manglik Geetika Shah Anusha Parihar Saumya Sindhwani
ISB283 | Published October 25, 2021 | 25 pages Case
Collection: Indian School of Business
In the short time between October 2018 and March 2019, two new Boeing 737 MAX 8 airplanes in different parts of the world were involved in deadly crashes. Read More
MERGER OF EQUALS: THE AMALGAMATION STORY OF INDIAN BANK AND ALLAHABAD BANK
S. Ramnarayan Saumya Sindhwani Geetika Shah Anusha Parihar
ISB274 | Published August 04, 2021 | 33 pages Case
Collection: Indian School of Business
On August 30, 2019, the Ministry of Finance of the Government of India (GoI) announced the consolidation of ten nationalized banks into four. Read More
Nizamabad Constituency 2019 Mega Elections (B): Engineering a Triumph for the Indian Electoral Machinery
Anusha Parihar Geetika Shah Sumit Kunnumkal
ISB250 | Published February 08, 2021 | 12 pages Case
Collection: Indian School of Business
During the Indian general election of 2019, the Nizamabad constituency in Telangana state found itself in an unprecedented situation with a record 185 candidates competing for one seat. Read More
Nizamabad Constituency 2019 Mega Elections (A): Attempting the Improbable
Anusha Parihar Geetika Shah Sumit Kunnumkal
ISB249 | Published December 20, 2020 | 9 pages Case
Collection: Indian School of Business
During the Indian general election of 2019, the Nizamabad constituency in Telangana state found itself in an unprecedented situation with a record 185 candidates competing for one seat. Read More
STERLITE POWER: TECHNOLOGY AS A POINT OF DIFFERENTIATION
Snehal Awate Geetika Shah Sudhanshu Tripathi Swapna A J
ISB206 | Published July 07, 2020 | 21 pages Case
Collection: Indian School of Business
This case aims to give participants an understanding of how Sterlite Power (Sterlite) successfully differentiated itself using technology in an otherwise traditional sector in an emerging economy. Read More
BE WELL HOSPITALS: SERVICE EXCELLENCE IN SECONDARY HEALTHCARE
Piyush Kumar Sonia Mehrotra Geetika Shah
ISB193 | Published May 20, 2020 | 21 pages Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
TATA MEMORIAL CENTRE: PROPAGATING EXCELLENCE IN CLINICAL OPERATIONS
ISB182 | Published January 20, 2020 | 27 pages Case
Collection: Indian School of Business
Evidence based medicine (EBM) requires a level of maturity in the processes, both clinical and non-clinical, which is gained typically over years through consistent deliberate efforts. Read More
JOURNEY TO $100 MILLION: METTL, AN INDIAN ONLINE ASSESSMENT STARTUP
Chirantan Chatterjee Vigneshwar Jaiprakash Geetika Shah
ISB155 | Published April 30, 2019 | 15 pages Case
Collection: Indian School of Business
The case can be used in a session on entrepreneurship, disruptive technology innovation, or focus as an aspect of strategy. Read More
Building a Great Place to Work: Intuit India
Chandrasekhar Sripada Geetika Shah
ISB137 | Published February 01, 2019 | 19 pages Case
Collection: Indian School of Business
Intuit India, a fully owned subsidiary of Intuit Inc., a US multinational company, has been in the business of developing financial software for small businesses, accountants and individuals. Read More
THOMAS COOK INDIA: POTENTIAL UNLEASHED — A JOURNEY TO VALUE CREATION
Vikram Kuriyan Soumithri Mamudipudi Geetika Shah Bitan Chakraborty
ISB125 | Published October 24, 2018 | 21 pages Case
Collection: Indian School of Business
The case gives students an opportunity to analyze the ways in which the company's management uses Prem Watsa's value investment philosophy to guide its decisions, both in its core business and in its ... Read More
ASHOK LEYLAND: SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL (COMBINED VERSION)
ISB117 | Published July 27, 2018 | 22 pages Case
Collection: Indian School of Business
Case A & B have also been made available in a combined version. Read More
ASHOK LEYLAND (B): SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL
ISB115 | Published July 26, 2018 | 7 pages Case
Collection: Indian School of Business
The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand sho... Read More
ASHOK LEYLAND (A): REACHING FOR THE STARS — EMBARKING ON A NEW VISION AND STRATEGY
ISB113 | Published July 25, 2018 | 14 pages Case
Collection: Indian School of Business
This case documents the history of Ashok Leyland (AL), the second largest commercial vehicle manufacturer in India, and captures its growth and journe Read More
ANTARA: BUILDING EXPERIENCES IN SENIOR LIVING
ISB094 | Published November 29, 2017 | 23 pages Case
Collection: Indian School of Business
Antara Senior Living, a first-of-its-kind senior living community targeted at people in their mid-fifties and older, had been planned as a community, grounded in the principles of service and hospital... Read More
AZIM PREMJI TRUST: THE ENDOWMENT MODEL IN AN EMERGING MARKET
Vikram Kuriyan Unnati Ved Geetika Shah
ISB099 | Published November 20, 2017 | 27 pages Case
Collection: Indian School of Business
The Azim Premji Trust, among the largest philanthropic trusts in India, had its origins in 2001, when Azim Premji transferred Wipro shares worth US$ 125 million to the trust. Read More
Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market
Professor Piyush Kumar Sonia Mehrotra Geetika Shah
ISB088 | Published July 11, 2017 | 14 pages Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
Reinventing Officer’s Choice Whisky: Spoiled for Choice
Professor Tanuka Ghoshal Geetika Shah Professor Arun Pereira
ISB066 | Published December 20, 2016 | 14 pages Case
Collection: Indian School of Business
This case is designed to highlight the vital role of promotion, the fourth "P" of the marketing mix, in a brand reinvention exercise. Read More
SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA
Professor Piyush Kumar Geetika Shah
ISB064 | Published November 15, 2016 | 12 pages Case
Collection: Indian School of Business
Sewells Group, India, a leading provider of retail solutions to auto original equipment manufacturers (OEMs) and their dealers in the Indian market, d Read More
AZIM PREMJI FOUNDATION—BRINGING PROFESSIONAL EXCELLENCE TO PHILANTHROPY
Professor Raveendra Chittoor Geetika Shah
ISB060 | Published March 31, 2016 | 21 pages Case
Collection: Indian School of Business
Set in April 2014, this case explores some of the important questions confronting Dileep Ranjekar and Anurag Behar, CEOs of the Azim Premji Foundation, which had entered the second decade of its exist... Read More
Discovery Finds Its Way in India—Curiosity Built the Brand
Professor Edward W. Rogers Geetika Shah
ISB053 | Published June 16, 2015 | 23 pages Case
Collection: Indian School of Business
Discovery Communications Inc., an American global networks company, had entered the Indian television market in 1995 with its eponymous channel offeri Read More
SpiceJet: Flying in the Face of Imminent Shutdown - Case
Milind G. Sohoni Geetika Shah Rajiv Nagpal Asrar Ahmed Vijaya Sunder M.
ISB226 | Published January 27, 2015 | 13 pages Case
Collection: Indian School of Business
This case describes the plight of SpiceJet, an Indian low-cost airline that found itself in an acute liquidity crisis and on the brink of closure in December 2014. Read More
MOSER BAER AND OM&T - CHOOSING A STRATEGIC PARTNERSHIP MODE
Professor Kannan Srikanth Professor Sonia Mehrotra Priyank Arora Geetika Shah
ISB043 | Published June 25, 2014 | 14 pages Case
Collection: Indian School of Business
This case is set in December 2006 when the management at Moser Baer India Limited (MBIL) was faced with the critical decision of whether to pursue a strategic partnership with Optical Media and Techno... Read More
IT-Led Business Transformation at Reliance Energy
Deepa Mani Geetika Shah Revati Nehru
ISB023 | Published June 30, 2013 | 17 pages Case
Collection: Indian School of Business
The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance Energy) marked the foray of Reliance Industries Ltd into the power transmission and distribution busines... Read More
Sony Music (India)
Professor Deepa Mani Geetika Shah
ISB007 | Published February 15, 2013 | 19 pages Case
Collection: Indian School of Business
This case study illustrates the principles of disruptive innovation in the context of the music industry in India. Widespread technological changes, including the spread of the Internet and mobile pen... Read More