Author Profile
Gibbs, Shea
Strategic Planning at the New York Botanical Garden
Liedtka, Jeanne M. West, June A. Gibbs, Shea Seale, Kris Telegdy, Fred
BP-0566 | Published August 22, 2023 | 16 pages Case
Collection: Darden School of Business
This richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs l... Read More
Don't Be a Cat: Putting on Your Best Virtual Face
BC-0280 | Published June 21, 2022 | 6 pages Technical Note
Collection: Darden School of Business
The COVID-19 pandemic forced many people out of the office and into work-from-home setups. Use of video conferencing platforms, especially Zoom, skyrocketed during 2020 as meetings, presentations, and... Read More
Digital Internal Communications: How Organizations Can Stay Connected Within
BC-0274 | Published November 03, 2020 | 14 pages Technical Note
Collection: Darden School of Business
External corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010 and 2020. With social media, online chats, blogs... Read More
Sticks Kebob Shop (SmartCase)
Venkatesan, Rajkumar Gibbs, Shea
M-0990 | Published October 16, 2020 SmartCase
Collection: Darden School of Business
Sticks Kebob Shop (Sticks), a small restaurant chain headquartered in Charlottesville, Virginia, is interested in opening its fifth quick-service restaurant, and the executives have narrowed their sea... Read More
Text Analytics: Turning Words into Data
Gibbs, Shea Venkatesan, Rajkumar
M-0986 | Published December 06, 2019 | 12 pages Technical Note
Collection: Darden School of Business
The searchable internet contains almost 2 billion websites. And new, text-rich sites are being added at a rapid pace: more than 700 million popped up from 2016 to 2017, according to the International ... Read More
Highly Recommended: Collaborative Filtering Gives Customers What They Want
Gibbs, Shea Venkatesan, Rajkumar
M-0974 | Published August 23, 2019 | 11 pages Technical Note
Collection: Darden School of Business
Netflix Top Picks, Amazon recommendations, the iTunes Genius button. They all have one thing in common: they are driven by clever algorithms that use a technique known as collaborative filtering. Ofte... Read More
Netflix, Inc.: The Mouse Strikes Back
Venkatesan, Rajkumar Gibbs, Shea Shively, Daniel
M-0975 | Published August 23, 2019 | 7 pages Case
Collection: Darden School of Business
In 2017, Disney announced that in 2019 it would launch Disney Plus, a subscription-based streaming video service that promised to rival Netflix, the dominant player in the market. This was the latest ... Read More
Leading Change: How Alaska Airlines Took Over an Industry Darling
BC-0268 | Published December 10, 2018 | 11 pages Case
Collection: Darden School of Business
Alaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska's executives had to set a strategy to take all the good in Virgin, integrate i... Read More
Miles from Home: Transforming the Poorest, Most Expansive School Districts in New Mexico
BC-0266 | Published November 08, 2018 | 13 pages Case
Collection: Darden School of Business
What specific actions can a school district take to spur dramatic improvement? This case details a partnership between the school board of one of the poorest-performing educational districts in New Me... Read More
Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Gibbs, Shea Venkatesan, Rajkumar
M-0897 | Published November 13, 2015 | 6 pages Case
Collection: Darden School of Business
Hundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of ... Read More
Segmentation at Sticks Kebob Shop
Venkatesan, Rajkumar Gibbs, Shea
M-0866 | Published March 07, 2014 | 10 pages Case
Collection: Darden School of Business
This case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team... Read More
Paid Search Advertising
Venkatesan, Rajkumar Gibbs, Shea
M-0860 | Published November 25, 2013 | 12 pages Technical Note
Collection: Darden School of Business
This note provides a primer on paid search advertising, which is an important component of digital marketing. The mechanics of paid search is explained using the Google search engine platform. The not... Read More
Logistic Regression
Venkatesan, Rajkumar Gibbs, Shea
M-0859 | Published November 20, 2013 | 10 pages Technical Note
Collection: Darden School of Business
This technical note presents the reason for using a binomial logic regression in marketing applications. It is used in Darden's "Big Data in Marketing" course elective. The issues surrounding the use ... Read More
Multiple Regression and Marketing-Mix Models
Venkatesan, Rajkumar Gibbs, Shea
M-0855 | Published October 07, 2013 | 10 pages Technical Note
Collection: Darden School of Business
In this technical note, the concept of regression using a single independent variable is first introduced and then some of the practical challenges associated with it, including multiple independent v... Read More
The Tata Nano: The People's Car (Abridged)
Venkatesan, Rajkumar Gibbs, Shea
M-0850 | Published July 05, 2013 | 6 pages Case
Collection: Darden School of Business
This case is an abridged version of UVA-M-0768, "The Tata Nano: The People's Car (A)," and UVA-M-0804, "The Tata Nano: The People's Car (B)." Read More