Author Profile
Gibson, Madeline
Food Marketing
Cian, Luca Gibson, Madeline Boichuk, Jeff
M-0966 | Published August 07, 2018 | 11 pages Technical Note
Collection: Darden School of Business
Literature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may s... Read More
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin Hauser, Ryan Gibson, Madeline
M-0950 | Published July 28, 2017 | 16 pages Technical Note
Collection: Darden School of Business
This technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true e... Read More