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Nike: Retaining Talent and Managing a Brand

Freeman, R. Edward ; Mead, Jenny ; Liedtka, Jeanne M. ; Grushka-Cockayne, Yael ; Guimaraes, Raphael A.

E-0485 | Published January 27, 2023 | 10 pages Case

Collection: Darden School of Business

In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken plac... Read More