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Exercise: Creating a Model of Consumer Behavior

Whitler, Kimberly A. ; Hammerle, Jude

M-0893 | Published December 19, 2016 | 3 pages Exercise

Collection: Darden School of Business

Converting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the... Read More