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ZS Associates: Refilling the Pipeline

Markou, Panos ; Grushka-Cockayne, Yael ; Chao, Raul O. ; Hattem, Joshua

OM-1775 | Published September 01, 2022 | 16 pages Case

Collection: Darden School of Business

ZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology bus... Read More