Author Profile
Hauser, Ryan
A General Theory of Coolness
Anik, Lalin Miles, Johnny Hauser, Ryan
M-0953 | Published August 11, 2017 | 12 pages Technical Note
Collection: Darden School of Business
Coolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as "cool," few have a clear idea of how to get there. In this technical note, we ... Read More
Dare to Experiment: The Scientific Approach to Consumer Behavior
Anik, Lalin Hauser, Ryan Yemen, Gerry
M-0951 | Published August 02, 2017 | 4 pages Case
Collection: Darden School of Business
This is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and l... Read More
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin Hauser, Ryan Gibson, Madeline
M-0950 | Published July 28, 2017 | 16 pages Technical Note
Collection: Darden School of Business
This technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true e... Read More