Author Profile
Hernandez, Morela
Fredrick Martin at UVA (B): Crisis Scenarios
Hernandez, Morela Martin, Fredrick
OB-1322 | Published July 30, 2020 | 2 pages Case
Collection: Darden School of Business
Senior Change Manager Fredrick Martin and the UVA HR leadership team are tasked with the implementation of Ufirst, a project that will merge more than 70 HR programs and 11 distinct HR offices in both... Read More
Wendy Chan and Accenture's Upwardly Global Partnership
Hernandez, Morela Frank, Mary Margaret
OB-1285 | Published April 17, 2019 | 9 pages Case
Collection: Darden School of Business
Wendy Chan, a manager in strategy at Accenture, a global professional services company, was offered the opportunity to help build and formalize a partnership between Accenture and a nonprofit called U... Read More
Maxine Hall at Northwest Middle School (B)
Hernandez, Morela Guggenheimer, Scott
OB-1272 | Published December 12, 2018 | 2 pages Case
Collection: Darden School of Business
Maxine Hall, the new principal at Northwest Middle School, knew when she started that the school was suffering from a sense of distrust between teachers and administration, as well as a high degree of... Read More
Justin Thomas at Shining Star Academy (B)
Hernandez, Morela Guggenheimer, Scott
OB-1270 | Published December 12, 2018 | 1 pages Case
Collection: Darden School of Business
When Justin Thomas began as principal of Shining Star Academy, an elementary school in Alabama, the school had been failing for eight years and was in serious risk of state takeover. One of Thomas's i... Read More
Maxine Hall at Northwest Middle School (A)
Hernandez, Morela Guggenheimer, Scott
OB-1271 | Published December 12, 2018 | 2 pages Case
Collection: Darden School of Business
Maxine Hall, the new principal at Northwest Middle School, knew when she started that the school was suffering from a sense of distrust between teachers and administration, as well as a high degree of... Read More
Justin Thomas at Shining Star Academy (A)
Hernandez, Morela Guggenheimer, Scott
OB-1269 | Published December 12, 2018 | 2 pages Case
Collection: Darden School of Business
When Justin Thomas began as principal of Shining Star Academy, an elementary school in Alabama, the school had been failing for eight years and was in serious risk of state takeover. One of Thomas's i... Read More
Fredrick Martin at UVA (A)
OB-1257 | Published September 17, 2018 | 14 pages Case
Collection: Darden School of Business
Senior Change Manager Fredrick Martin and the UVA HR leadership team are tasked with the implementation of Ufirst, a project that will merge more than 70 HR programs and 11 distinct HR offices in both... Read More
DressingRm AR
OB-1214 | Published April 20, 2018 | 9 pages Case
Collection: Darden School of Business
After two years of constant work on their start-up, "DressingRm AR," Natsumi Nakano and Bridget Ellery were at a crossroads. Two investment offers were on the table. Neither offer provided as much mon... Read More
Aston Martin: The Crossover Conundrum
Bourgeois, L. J. III Allayannis, George (Yiorgos) Cian, Luca Hernandez, Morela Craddock, Jenny
S-0298 | Published November 27, 2017 | 31 pages Case
Collection: Darden School of Business
In March 2009, Ulrich Bez, CEO of iconic carmaker Aston Martin, was excited about the possibility of producing the world's first luxury crossover vehicle. Bez had spent months forecasting the short-te... Read More
Ethics Beneath the Surface
Harris, Jared D. Hernandez, Morela Guarana, Cristiano
E-0409 | Published December 18, 2015 | 10 pages Technical Note
Collection: Darden School of Business
Whereas there is much focus on improving the cognitive aspects of ethical decision-making, many of the drivers of managerial action are nondeliberative. The explosion of academic work in behavioral sc... Read More
The Federal Reserve and Goldman Sachs: Mike Silva
Hernandez, Morela Parmar, Bidhan L. Mead, Jenny
OB-1078 | Published November 24, 2015 | 9 pages Case
Collection: Darden School of Business
Mike Silva, the NY Fed's senior supervisory officer for Goldman Sachs, is having trouble with Carmen Segarra, a recently hired bank examiner who reports to Silva. The two disagree about whether Goldma... Read More
The Federal Reserve and Goldman Sachs: Carmen Segarra
Hernandez, Morela Parmar, Bidhan L. Mead, Jenny
OB-1079 | Published November 24, 2015 | 8 pages Case
Collection: Darden School of Business
Carmen Segarra, a recently hired bank examiner in the NY Fed's supervisory office for Goldman Sachs, strongly disagrees with her supervisor, Mike Silva, about whether Goldman Sachs has a viable overal... Read More
Resilience in Business
Hernandez, Morela Goldberg, Rebecca Hess, Megan
OB-1080 | Published August 19, 2015 | 11 pages Case
Collection: Darden School of Business
What is resilience, and how is a company's resilience measured? Scholars define organizational resilience as the ability to not only survive a hardship, but also to emerge stronger and better prepared... Read More
Argamassa Construction Materials (B): Epilogue
Hernandez, Morela Yemen, Gerry Santiago, Eduardo Almandoz, John
OB-1077 | Published August 12, 2015 | 4 pages Case
Collection: Darden School of Business
In the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The materia... Read More
The Health Haven (A)
Hernandez, Morela Goldberg, Rebecca Bailey, Luke
OB-1062 | Published November 18, 2014 | 9 pages Case
Collection: Darden School of Business
The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest a... Read More
The Health Haven (B)
Hernandez, Morela Goldberg, Rebecca Bailey, Luke
OB-1063 | Published November 18, 2014 | 2 pages Case
Collection: Darden School of Business
The financial manager at the medical devices start-up Health Haven had to work fast to break down communication barriers and gain advice from stakeholders. He needed to provide a comprehensive budget ... Read More
Argamassa Construction Materials (A)
Hernandez, Morela Yemen, Gerry Santiago, Eduardo Almandoz, John
OB-1076 | Published | 5 pages Case
Collection: Darden School of Business
How does a high-performing manager move from admiring his boss to feeling like walking away from the position and company? This is a powerfully rich case that describes a manager's leadership style in... Read More
Colin Kaepernick and the NFL
Hernandez, Morela Siragusa, Joseph (Sonny)
OB-1206 | Published | 12 pages Case
Collection: Darden School of Business
In early August 2017, the majority owner of a popular American football team was facing a troubling dilemma. The preseason was set to start in less than a week, and the team's starting quarterback was... Read More