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Athlete Brands: How to Benefit from Your Name, Image & Likeness

Whitler, Kimberly A. ; Hodgkins, Jay P.

M-1021 | Published July 28, 2022 | 80 pages Book

Collection: Darden School of Business

Whether it is practice or a game, successful athletes always have a strategy to make sure they achieve their goals. Preparing for NIL success by developing an athlete brand is no different—it requires... Read More