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The Cycling Industry

Farris, Paul W. ; Hoeller, Daniel

M-0744 | Published April 20, 2009 Technical Note

Collection: Darden School of Business

This note explores brand evolution in a growing industry. Four high-end U.S. bicycle frame manufacturers (Trek, Seven, Moots, and C?rvolo) compete for brand status in the $2,000-and-up mountain bike m... Read More