Author Profile

Hoopes, Charlotte
Shibumi Shade: Riding the Wave of a Hit Product
OB-1447 | Published April 26, 2024 | 11 pages Case
Collection: Darden School of Business
This case takes the perspective of Dane Barnes, cofounder of Shibumi Shade, Inc., a North Carolina start-up that created and sells an innovative beach shade. In particular, the case highlights Barnes’... Read More
Elroy Air: A Start-Up Gets Off the Ground
OB-1448 | Published April 25, 2024 | 11 pages Case
Collection: Darden School of Business
This case takes the perspective of David Merrill, an entrepreneur and cofounder of Elroy Air (Elroy), a San Francisco start-up in the advanced air mobility (i.e., autonomous flight) industry. Elroy’s ... Read More