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Hoopes, Charlotte

Shibumi Shade: Riding the Wave of a Hit Product

Hoopes, Charlotte

OB-1447 | Published April 26, 2024 | 11 pages Case

Collection: Darden School of Business

This case takes the perspective of Dane Barnes, cofounder of Shibumi Shade, Inc., a North Carolina start-up that created and sells an innovative beach shade. In particular, the case highlights Barnes’... Read More

Elroy Air: A Start-Up Gets Off the Ground

Hoopes, Charlotte

OB-1448 | Published April 25, 2024 | 11 pages Case

Collection: Darden School of Business

This case takes the perspective of David Merrill, an entrepreneur and cofounder of Elroy Air (Elroy), a San Francisco start-up in the advanced air mobility (i.e., autonomous flight) industry. Elroy’s ... Read More