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Hou, Young

BBB National Programs' National Advertis...

Hou, Young; Kaloge...

Case

BBB National Programs' National Advertising Division: T-Mobile Versus Comcast in the Battle over 10G

Hou, Young ; Kalogeropoulos, Demitri ; Sesia, Aldo

S-0469 | Published March 26, 2025 | 15 pages Case

Collection: Darden School of Business

In October 2023, Laura Brett, vice president of the Council of Better Business Bureau National Programs’ National Advertising Division (NAD), was considering Case No. 7212—T-Mobile US, Inc. (T-Mobile)... Read More

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