Author Profile
Hutchison-Krupat, Jeremy
Global Innovation at L Marks
Markou, Panos Hutchison-Krupat, Jeremy Kavadias, Stylianos (Stelios) Goldberg, Rebecca
OM-1826 | Published February 19, 2025 | 15 pages Case
Collection: Darden School of Business
L Marks (an innovation consultancy firm) has been hired by client Karitus (a global conglomerate) to help Karitus structure and launch Project Elite, an internal innovation program. One objective of P... Read More
Connecting the Dots at Microsoft: Global Planning for a Local World (A) (RUSSIAN)
Hutchison-Krupat, Jeremy Craddock, Jenny
OM-1619 | Published November 08, 2017 | 12 pages Case
Collection: Darden School of Business
This is a Russian translation of the January 30, 2017, version of UVA-OM-1560. This case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; th... Read More
Idea Generation and Selection
OM-1580 | Published August 30, 2017 | 1 pages Exercise
Collection: Darden School of Business
This exercise teaches participants how to generate ideas and brainstorm and helps to remove the perception that idea generation is a process that only “super-creative people” can do well. It not only ... Read More
Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy Chao, Raul O. Stevenson, Donald
OM-1579 | Published August 11, 2017 | 2 pages Technical Note
Collection: Darden School of Business
Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the pr... Read More
Connecting the Dots at Microsoft: Global Planning for a Local World (A)
Hutchison-Krupat, Jeremy Craddock, Jenny
OM-1560 | Published January 30, 2017 | 10 pages Case
Collection: Darden School of Business
This case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology's performance in the region provid... Read More
Connecting the Dots at Microsoft: Global Planning for a Local World (B)
Hutchison-Krupat, Jeremy Craddock, Jenny
OM-1561 | Published January 30, 2017 | 2 pages Case
Collection: Darden School of Business
This case is set on the verge of Microsoft initiating a TV white space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology's performance in the region provid... Read More
Eastman Tritan Product Development and Launch
Raz, Gal Kraft, Tim Elias, Allison Hutchison-Krupat, Jeremy
OM-1540 | Published July 31, 2015 | 5 pages Case
Collection: Darden School of Business
In 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited ... Read More
Belle, Inc.
Hutchison-Krupat, Jeremy Kraft, Tim Weiss, Elliott N.
OM-1518 | Published September 02, 2014 | 5 pages Case
Collection: Darden School of Business
Charlie Reese, an operations manager for a fragrance manufacturer, is given a directive to reduce costs in order to free up working capital for other initiatives. Reese discovers that his initial plan... Read More
Transportation and Consolidation at Elevalt Ltd.
Hutchison-Krupat, Jeremy Goldberg, Rebecca Keswani, Tarun
OM-1490 | Published February 05, 2013 | 11 pages Case
Collection: Darden School of Business
Chris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company ... Read More
Prototyping Exercise
Chao, Raul O. Hutchison-Krupat, Jeremy
OM-1470 | Published April 27, 2012 | 2 pages Exercise
Collection: Darden School of Business
This team-based class exercise provides hands-on prototyping experience. Teams are to run prototype vehicles made of interlocking blocks through a series of rounds. Emphasis is placed on the iterative... Read More