Author Profile
Jaiswal, Anand Kumar
Fugumobile: Breaking New Grounds in China
Singh, Kunwar Milind Trivedi, Shekhar Jaiswal, Anand Kumar
IIMA-MAR0535 | Published April 13, 2023 | 20 pages Case
Collection: Indian Institute of Management, Ahmedabad
In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide Read More
Discovery IQ by GE: Launching Super Value PET/CT Scanner
Jaiswal, Anand Kumar Malodia, Suresh
IIMA-MAR0495 | Published March 31, 2018 | 23 pages Case
Collection: Indian Institute of Management, Ahmedabad
GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After ... Read More
GE in India: Changing Healthcare
Malodia, Suresh Jaiswal, Anand Kumar
IIMA-MAR0476 | Published January 07, 2016 | 24 pages Case
Collection: Indian Institute of Management, Ahmedabad
GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. A Read More
Cerenity Sanitizer: Marketing Research for New Product Launch (A)
Jaiswal, Anand Kumar Singh, Sachin Kumar Manu, A
IIMA-MAR0446(A) | Published March 31, 2014 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with... Read More
Cerenity Sanitizer: Marketing Research for New Product Launch (B)
Jaiswal, Anand Kumar Singh, Sachin Kumar Manu, A
IIMA-MAR0446(B) | Published March 31, 2014 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use ... Read More
CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
IIMA-MAR0385(A) | Published August 17, 2008 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, ... Read More
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
Jaiswal, Anand Kumar Shrivastav, Arpita
IIMA-MAR0389 | Published November 09, 2007 | 9 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dett... Read More
Barista Coffee Company Limited
Jaiswal, Anand Kumar Sarin, Sharad Patro, Sanjay
IIMA-MAR0387 | Published August 20, 2007 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes t... Read More
Note on Brand Extensions
Jaiswal, Anand Kumar Shrivastav, Arpita Kothari, Dhwani
IIMA-MAR0388TEC | Published August 20, 2007 | 4 pages Technical Note
Collection: Indian Institute of Management, Ahmedabad
This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing b... Read More
Dettol: Managing Brand Extensions
Jaiswal, Anand Kumar Shrivastav, Arpita Kothari, Dhwani
IIMA-MAR0388 | Published August 20, 2007 | 32 pages Case
Collection: Indian Institute of Management, Ahmedabad
This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1... Read More
CavinKare Private Limited (B): Challenges of Sustaining Growth and Expanding Business
IIMA-MAR0385(B) | Published August 17, 2007 | 13 pages Case
Collection: Indian Institute of Management, Ahmedabad
CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing... Read More