Author Profile
Katz, Arnon
Product–Market Alignment
Markou, Panos Chao, Raul O. Goldberg, Rebecca Katz, Arnon Kelly, A. Morgan
OM-1706 | Published April 19, 2022 | 12 pages Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Laseter, Timothy M. Katz, Arnon Choi, Sihyun
OM-1392 | Published October 04, 2010 | 11 pages Case
Collection: Darden School of Business
Canyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes... Read More
AES Corporation (A): Global Sourcing Initiative
Laseter, Timothy M. Ranjan, Rajiv Syeda, Amena Katz, Arnon
OM-1167 | Published February 11, 2004 | 19 pages Case
Collection: Darden School of Business
This case is appropriate for courses in operations management and business communications. It examines the procurement strategy of a global energy company by describing the overall change program led ... Read More