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Product–Market Alignment

Markou, Panos ; Chao, Raul O. ; Goldberg, Rebecca ; Katz, Arnon ; Kelly, A. Morgan

OM-1706 | Published April 19, 2022 | 12 pages Technical Note

Collection: Darden School of Business

The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More