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Philip Morris U.S.A. and Marlboro Friday (A) (Condensed)

Farris, Paul W. ; Parry, Mark E. ; Johnson, Richard R. ; Killgallon, Lauren ; Sato, Yoshinobu

M-0657 | Published September 28, 2001 | 4 pages Case

Collection: Darden School of Business

This case is a condensed version of "Philip Morris U.S.A. and Marlboro Friday (A)" (UVA-M-0468). In July 1993, Philip Morris executives met to consider second-quarter data on U.S. tobacco sales. Three... Read More