Author Profile
Kiran Pedada
ATOMBERG TECHNOLOGIES—LEVERAGING DIGITAL MARKETING TO ACCELERATE ITS OMNICHANNEL STRATEGY
Srinivas Pingali Manish Gupta Kiran Pedada
ISB400 | Published July 10, 2023 | 15 pages Case
Collection: Indian School of Business
Incubated by two engineering students from the Indian Institute of Technology, Mumbai. After several pivots, the company focused on home appliances, specifically ceiling fans. Read More
PRIVATE LABEL STRATEGY AT AMAZON: CONFLICT BETWEEN ETHICS, SELLER RELATIONSHIPS, AND PROFITABILITY
Ujjaini Basu Sumanta Singha Kiran Pedada Ashita Aggarwal
ISB348 | Published January 16, 2023 | 10 pages Case
Collection: Indian School of Business
The case opens with the current crisis for Amazon because of its alleged use of sensitive and confidential business information from third-party sellers on its platform to develop competing products u... Read More
CHETAK: REVITALIZING A LEGACY BRAND FROM THE PAST TO THE FUTURE
JAYETI ANAND TANVI GUPTA Kiran Pedada Srinivas Pingali
ISB328 | Published July 27, 2022 | 18 pages Case
Collection: Indian School of Business
The case elaborates the relaunch of Chetak, the iconic scooter brand by Bajaj Auto Limited (BAL), from the perspective of brand identity, legacy brand Read More
Walmart’s Jetblack: Managing Luxury Service on Conversational Commerce
Gaganpreet Singh Sanjit K Roy Kiran Pedada Laknath jayasinghe
ISB245 | Published January 10, 2021 | 11 pages Case
Collection: Indian School of Business
In 2018, Walmart, the world’s biggest retailer, launched Jetblack, a concierge luxury shopping service that allowed consumers to explore and buy items via text message. Read More
Margiotta Food & Wine: Customer Service through Service Robots - Case
Saniit K Roy Gaganpreet Singh Kiran Pedada Debapratim Purkayastha
ISB235 | Published December 20, 2020 | 9 pages Case
Collection: Indian School of Business
In 2018, high-end supermarket chain Margiotta Food & Wine (Margiotta) employed a robot named Fabio at one of its flagship stores to deliver in-store customer service. Read More