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Philips: Developing a Marketing Strategy for LED Bulbs

Wilcox, Ronald T. ; Kohler, Thomas

M-1033 | Published March 14, 2023 | 8 pages Case

Collection: Darden School of Business

Philips, the Dutch multinational conglomerate, is assessing whether to enter the business-to-consumer (B2C) LED lightbulb market in the United States. Philips has already been serving the business-to-... Read More