Author Profile
Lert, Devin
The Conundrum of Contingent Free Shipping
QA-0939 | Published February 28, 2022 | 2 pages Case
Collection: Darden School of Business
This case uses the intent to make an online purchase of a clothing item to explore the role intuition may play in shopping decisions. Two criteria, price and quality, are identified as being important... Read More
A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M. Lert, Devin
OM-1733 | Published July 16, 2021 | 19 pages Case
Collection: Darden School of Business
In the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with dif... Read More