Author Profile
Liedtka, Jeanne M.
Transgender Athletes: What Are the Rules of the Road? (A)
Mead, Jenny Elias, Allison Freeman, R. Edward Grushka-Cockayne, Yael Liedtka, Jeanne M.
E-0503 | Published March 15, 2024 | 10 pages Case
Collection: Darden School of Business
In the summer of 2023, Union Cycliste Internationale (UCI), cycling's international governing body, and USA Cycling (USAC), cycling's US governing body, faced a dilemma. Austin Killips, the first open... Read More
Transgender Athletes: What Are the Rules of the Road? (B)
Mead, Jenny Elias, Allison Freeman, R. Edward Grushka-Cockayne, Yael Liedtka, Jeanne M.
E-0504 | Published March 15, 2024 | 2 pages Case
Collection: Darden School of Business
This case is a follow-up to "Transgender Athletes: What Are the Rules of the Road? (A)" (UVA-E-0503). In the summer of 2023, Union Cycliste Internationale (UCI), cycling's international governing body... Read More
Strategic Planning at the New York Botanical Garden
Liedtka, Jeanne M. West, June A. Gibbs, Shea Seale, Kris Telegdy, Fred
BP-0566 | Published August 22, 2023 | 16 pages Case
Collection: Darden School of Business
This richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs l... Read More
Innovation Impact Assessment
S-0406 | Published May 11, 2023 | 1 pages Exercise
Collection: Darden School of Business
Imagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. A... Read More
Design Thinking in Action (B): From Insights to Ideas at South Western Railway (ABRIDGED)
S-0388 | Published March 14, 2023 | 10 pages Case
Collection: Darden School of Business
This case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377) and an abridged version of "Design Thinking in Action (B): From Insights to Ideas at South Western Railway... Read More
Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
S-0389 | Published March 14, 2023 | 8 pages Case
Collection: Darden School of Business
This abridged case, the third in a series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), describes two waves of experimentation undertaken by UK railway operator... Read More
Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward Mead, Jenny Liedtka, Jeanne M. Grushka-Cockayne, Yael Elias, Allison
E-0492 | Published March 01, 2023 | 7 pages Case
Collection: Darden School of Business
In the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The b... Read More
Looking for the Fast Break: The WNBA Nears a Quarter Century
Freeman, R. Edward Mead, Jenny Liedtka, Jeanne M. Grushka-Cockayne, Yael Elias, Allison
E-0491 | Published March 01, 2023 | 10 pages Case
Collection: Darden School of Business
In 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as wel... Read More
Nike: Retaining Talent and Managing a Brand
Freeman, R. Edward Mead, Jenny Liedtka, Jeanne M. Grushka-Cockayne, Yael Guimaraes, Raphael A.
E-0485 | Published January 27, 2023 | 10 pages Case
Collection: Darden School of Business
In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken plac... Read More
Bystander Intervention: USA Gymnastics and Beyond (A)
Freeman, R. Edward Mead, Jenny Liedtka, Jeanne M. Grushka-Cockayne, Yael Santos, Grace
E-0482 | Published January 19, 2023 | 5 pages Case
Collection: Darden School of Business
This partially disguised, public-sourced case details the situation surrounding longtime USA Gymnastics team doctor Larry Nassar's abuse of athletes from the standpoint of someone who must decide whet... Read More
Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward Mead, Jenny Liedtka, Jeanne M. Grushka-Cockayne, Yael Santos, Grace
E-0483 | Published January 19, 2023 | 4 pages Case
Collection: Darden School of Business
This partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson repo... Read More
Billie Jean King: Serving Up Leadership
Freeman, R. Edward Grushka-Cockayne, Yael Liedtka, Jeanne M. Mead, Jenny
E-0488 | Published September 19, 2022 | 11 pages Case
Collection: Darden School of Business
Throughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of professional tennis, busi... Read More
Design Thinking in Action (A): South Western Railway
S-0377 | Published July 05, 2022 | 4 pages Case
Collection: Darden School of Business
The South Western Railway (SWR) case series examines a design thinking project from its inception to the final stages of experimentation, with a particular emphasis on the design of research strategie... Read More
Design Thinking in Action (C): Experimentation in Action at South Western Railway
S-0379 | Published July 05, 2022 | 15 pages Case
Collection: Darden School of Business
This third case in the series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377) describes two waves of experimentation undertaken by UK railway operator South Wester... Read More
Design Thinking in Action (B): From Insights to Ideas at South Western Railway
S-0378 | Published July 05, 2022 | 16 pages Case
Collection: Darden School of Business
This case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy partner, DK&A, beginning work on a project t... Read More
The Design of Experiments
Liedtka, Jeanne M. Chen, Elizabeth
BP-0564 | Published May 02, 2022 | 22 pages Technical Note
Collection: Darden School of Business
In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pil... Read More
Using Hypothesis-Driven Thinking in Strategy Consulting (FRENCH)
BP-0565 | Published November 16, 2019 | 9 pages Technical Note
Collection: Darden School of Business
This is a French translation of the March 20, 2006 version of UVA-BP-0486. This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, a... Read More
The Innovation Impact® Assessment
WM-1000 | Published March 04, 2019 | 3 pages Conference
Collection: Darden School of Business
Imagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. Read More
Design Thinking at Arena Industries: Designing an Employee Wellness Approach (RUSSIAN)
S-0309 | Published November 08, 2017 | 4 pages Case
Collection: Darden School of Business
This is a Russian translation of the February 20, 2017, version of UVA S-0240. This document is one of three available case-based simulations used as the basis for a multisession course on design thin... Read More
Design Thinking (VIDEO PLAYLIST)
S-0289 | Published July 05, 2017 | Duration 4:21:01 Video Playlist
Collection: Darden School of Business
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises 22 videos that were created from the ... Read More
Introduction to Design Thinking (VIDEO PLAYLIST)
S-0288 | Published November 29, 2016 | Duration 56:40 Video Playlist
Collection: Darden School of Business
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises four videos that were developed from ... Read More
Step Eight: Brainstorming (VIDEO)
S-0276 | Published October 27, 2016 | Duration 16 minutes Video
Collection: Darden School of Business
Brainstorming is the transition from "What is?" to "What if?" in Jeanne Liedtka's 15-step Design Thinking methodology. This 16-minute video describes the goals of brainstorming in the design thinking ... Read More
Step Nine: Develop Concepts (VIDEO)
S-0277 | Published October 27, 2016 | Duration 9 minutes Video
Collection: Darden School of Business
Using the ideas generated in "Brainstorming," "Develop Concepts" describes a process the design thinking core team uses for turning single ideas into creative solutions. Also included in this nine-min... Read More
Step Ten: Create Some Napkin Pitches (VIDEO)
S-0278 | Published October 27, 2016 | Duration 8 minutes Video
Collection: Darden School of Business
After generating concepts for the "What if?" stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: W... Read More
Step Eleven: Surface Key Assuptions (VIDEO)
S-0279 | Published October 27, 2016 | Duration 17 minutes Video
Collection: Darden School of Business
"Surface Key Assumptions" is the first step in the "What Wows" stage of Jeanne Liedtka's 15-step Design Thinking methodology. This step involves moving from idea generation to idea testing. Three test... Read More
Step Twelve: Make Prototypes (VIDEO)
S-0280 | Published October 27, 2016 | Duration 12 minutes Video
Collection: Darden School of Business
"Make Prototypes," step 12 in Jeanne Liedtka's 15-step Design Thinking methodology, suggests a more reliable method to test your design thinking concepts. By offering customers a vivid picture of your... Read More
Step Thirteen: Get Feedback from Stakeholders (VIDEO)
S-0281 | Published October 27, 2016 | Duration 23 minutes Video
Collection: Darden School of Business
"Get Feedback from Stakeholders" is step 13 in Jeanne Liedtka's 15-step Design Thinking methodology. The key to reducing risk in your innovation project is to use small experiments in front of potenti... Read More
Step Fourteen: Run Your Learning Launches (VIDEO)
S-0282 | Published October 27, 2016 | Duration 15 minutes Video
Collection: Darden School of Business
In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the mark... Read More
Step Fifteen: Design the On-Ramp (VIDEO)
S-0283 | Published October 27, 2016 | Duration 5 minutes Video
Collection: Darden School of Business
"Design the On-Ramp" is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How d... Read More
Measuring Impact (VIDEO)
S-0284 | Published October 27, 2016 | Duration 6 minutes Video
Collection: Darden School of Business
Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfacti... Read More
What Now? (VIDEO)
S-0285 | Published October 27, 2016 | Duration 15 minutes Video
Collection: Darden School of Business
This 15-minute video summarizes the benefits of the design thinking process. It challenges you to ask better and deeper questions, better understand the problem, arrive at better solutions, and not se... Read More
Step Four: Make Your Plans (VIDEO)
S-0272 | Published October 26, 2016 | Duration 11 minutes Video
Collection: Darden School of Business
Step four in Jeanne Liedtka's 15-step Design Thinking methodology is making a plan. This 11-minute video sets the stage for your entire project. You will consider many questions in the planning proces... Read More
Step Five: Do Your Research (VIDEO)
S-0273 | Published October 26, 2016 | Duration 6 minutes Video
Collection: Darden School of Business
Step five in Jeanne Liedtka's 15-step Design Thinking methodology, "Do Your Research," puts your design thinking plan into action. This six-minute video explores effective research techniques and best... Read More
Step Six: Identify Insights (VIDEO)
S-0274 | Published October 26, 2016 | Duration 12 minutes Video
Collection: Darden School of Business
The sixth step in Jeanne Liedtka's 15-step Design Thinking methodology, "Identify Insights" uses research results to imagine "What if?", that is, what is possible? What patterns exist in your research... Read More
Step Seven: Develop Design Criteria (VIDEO)
S-0275 | Published October 26, 2016 | Duration 6 minutes Video
Collection: Darden School of Business
Following "Identify Insights" in Jeanne Liedtka's 15-step Design Thinking methodology, "Develop Design Criteria" asks you to synthesize what has been learned and to describe the ideal state of your in... Read More
Meet George and Geoff (VIDEO)
S-0268 | Published October 25, 2016 | Duration 22 minutes Video
Collection: Darden School of Business
This 23-minute video is part of a 22-video series that comprises the Design Thinking course developed at Darden. It addresses the question, why does design thinking matter? The value of design thinkin... Read More
Step One: Identify an Opportunity (VIDEO)
S-0269 | Published October 25, 2016 | Duration 15 minutes Video
Collection: Darden School of Business
This 15-minute video addresses the first step in Jeanne Liedtka's 15-step Design Thinking methodology: "When to apply design thinking?" Some problems are better suited to traditional analytic approach... Read More
Step Two: Scope Your Project (VIDEO)
S-0270 | Published October 25, 2016 | Duration 7 minutes Video
Collection: Darden School of Business
Once you identify a problem for design thinking, the next step is to determine the scope of the project. This seven-minute video presents how to define your problem while avoiding being too narrow, ab... Read More
Step Three: Draft Your Design Brief (VIDEO)
S-0271 | Published October 25, 2016 | Duration 7 minutes Video
Collection: Darden School of Business
The third step in Jeanne Liedtka's 15-step Design Thinking methodology is drafting your design brief. This seven-minute video considers why do you do a design brief? What are the benefits of a design ... Read More
What is Design Thinking? (VIDEO)
S-0260 | Published August 05, 2016 | Duration 00:11:27 Video
Collection: Darden School of Business
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This 11:27 minute video introduces the concept of design thin... Read More
Design Tool: Visualization (VIDEO)
S-0262 | Published March 25, 2016 | Duration 00:11:27 Video
Collection: Darden School of Business
Video Abstract. Read More
Design Tool: Ethnography (VIDEO)
S-0263 | Published March 25, 2016 | Duration 00:11:27 Video
Collection: Darden School of Business
Video Abstract. Read More
Design Tool: Ethnographic Interviewing (VIDEO)
S-0264 | Published March 25, 2016 | Duration 00:11:27 Video
Collection: Darden School of Business
Video abstract. Read More
Land O'Lakes: The Search for Growth
Moore, Marian Chapman Liedtka, Jeanne M. West, Mimi
S-0248 | Published May 29, 2015 | 5 pages Case
Collection: Darden School of Business
This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Desig... Read More
Design Thinking at Trenton State College: Designing a Faculty Retirement Experience
S-0241 | Published May 22, 2015 | 6 pages Case
Collection: Darden School of Business
This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Desig... Read More
Design Thinking at Arena Industries: Designing an Employee Wellness Approach
Liedtka, Jeanne M. Brozenske, Rachel
S-0240 | Published May 22, 2015 | 4 pages Case
Collection: Darden School of Business
This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Trenton State College: ... Read More
Redhook Ale Brewery
Harris, Jared D. Lenox, Michael Liedtka, Jeanne M. Goldberg, Rebecca
S-0230 | Published November 15, 2013 | 19 pages Case
Collection: Darden School of Business
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there alr... Read More
Laura Mitchell at Cincinnati Public Schools
Liedtka, Jeanne M. Frey, Sherwood C. Jr.
BP-0554 | Published June 11, 2012 | 5 pages Case
Collection: Darden School of Business
Laura Mitchell began her career as a teacher in an affluent school outside of Atlanta and then returned a year later to her hometown of Cincinnati, to an urban school with a high poverty rate. The cas... Read More
Learning Launches: Growth Results from Experimental Learning
Hess, Edward D. Liedtka, Jeanne M.
S-0198 | Published October 10, 2011 | 19 pages Technical Note
Collection: Darden School of Business
In this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are wort... Read More
Ten Tools for Design Thinking
Liedtka, Jeanne M. Ogilvie, Timothy
BP-0550 | Published December 17, 2010 | 27 pages Technical Note
Collection: Darden School of Business
This technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, unde... Read More
Introduction to Strategy
Lenox, Michael Liedtka, Jeanne M. Snell, Scott A. Harris, Jared D.
S-0183 | Published March 22, 2010 | 4 pages Technical Note
Collection: Darden School of Business
Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is a... Read More
Leading Innovation at Kelvingrove (A)
Liedtka, Jeanne M. Salzman, Randy
S-0162 | Published September 26, 2009 | 15 pages Case
Collection: Darden School of Business
This case series explores the leadership story of director Mark O'Neill as he oversees a major innovation initiative at Kelvingrove, Scotland's most visited museum. The A case describes his background... Read More
Leading Innovation at Kelvingrove (B)
Liedtka, Jeanne M. Salzman, Randy
S-0163 | Published September 26, 2009 | 4 pages Case
Collection: Darden School of Business
This case series explores the leadership story of director Mark O'Neill as he oversees a major innovation initiative at Kelvingrove, Scotland's most visited museum. The A case describes his background... Read More
Strategic Conversations at Suncorp Commercial Insurance (A)
S-0159 | Published September 15, 2009 | 15 pages Case
Collection: Darden School of Business
The "Strategic Conversations at Suncorp Commercial Insurance" case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strateg... Read More
Strategic Conversations at Suncorp Commercial Insurance (B)
S-0160 | Published September 15, 2009 | 7 pages Case
Collection: Darden School of Business
The "Strategic Conversations at Suncorp Commercial Insurance" case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strateg... Read More
Strategic Conversations at Suncorp Commercial Insurance (C)
S-0161 | Published September 15, 2009 | 4 pages Case
Collection: Darden School of Business
The "Strategic Conversations at Suncorp Commercial Insurance" case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strateg... Read More
Designing Learning Launches
Liedtka, Jeanne M. Hess, Edward D.
BP-0529 | Published September 15, 2009 | 15 pages Technical Note
Collection: Darden School of Business
This note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and... Read More
Business Model Innovation: A Process Model
Liedtka, Jeanne M. Meyer, Angela
BP-0538 | Published June 30, 2009 | 15 pages Technical Note
Collection: Darden School of Business
What is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition... Read More
Leading Organic Growth: Module Caselets
Liedtka, Jeanne M. King, Andrew Forio Simulation
BP-0541 | Published June 30, 2009 | 32 pages Case
Collection: Darden School of Business
This is a series of 12 short caselets profiling individual growth leaders that—used in conjunction with "Business Model Innovation: A Process Model" (UVA-BP-0538)—will help students evaluate business ... Read More
Charlottesville-Albemarle Legal Aid Society (C): 10 Years Later
BP-0517 | Published March 10, 2009 | 2 pages Case
Collection: Darden School of Business
This case series deals with the situation facing the director of the Charlottesville-Albemarle Legal Aid Society, a federally supported nonprofit organization chartered to provide legal services to lo... Read More
Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M. Glinska, Gosia
ENT-0102 | Published September 20, 2008 | 2 pages Case
Collection: Darden School of Business
Jennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division ... Read More
Leading Change at PPF Corporation (B)
BP-0499 | Published September 12, 2008 | 5 pages Case
Collection: Darden School of Business
The B case continues the story of Stephen Oswald's leadership by examining the actions he took during his first three years at the corporation. See also the A case (UVA-BP-0498). Read More
Leading Change at PPF Corporation (A)
BP-0498 | Published September 12, 2008 | 6 pages Case
Collection: Darden School of Business
The A case begins with the arrival of a new leader at a troubled firm. Faced with a myriad of issues about both the leadership and the strategy of the organization, Stephen Oswald must prioritize what... Read More
Scenario Planning
Liedtka, Jeanne M. Chawla, Vikas Wininger, James Garrett, Carl
BP-0501 | Published August 09, 2007 | 9 pages Technical Note
Collection: Darden School of Business
This note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty. Read More
Charlottesville-Albemarle Legal Aid Society (B): 1995-96 Update
BP-0516 | Published August 02, 2007 | 1 pages Case
Collection: Darden School of Business
This case series deals with the situation facing the director of the Charlottesville-Albemarle Legal Aid Society, a federally supported nonprofit organization chartered to provide legal services to lo... Read More
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (A)
Liedtka, Jeanne M. Charan, Guru Davis, Ryan M. Moore, Elizabeth K.
BP-0518 | Published January 20, 2007 | 6 pages Case
Collection: Darden School of Business
The three cases in this series trace developments in the personal computer industry from its inception through 2006, making it possible to examine the issues of collaboration and competition as the va... Read More
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (B)
Liedtka, Jeanne M. Charan, Guru Davis, Ryan M. Moore, Elizabeth K.
BP-0519 | Published January 20, 2007 | 2 pages Case
Collection: Darden School of Business
The B case examines the shifting dynamics as Intel and Microsoft assert their dominance over the box makers. By 2001, Compaq was toppled as the world's largest PC maker. Intel remained the world's lar... Read More
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (C)
Liedtka, Jeanne M. Charan, Guru Davis, Ryan M. Moore, Elizabeth K.
BP-0520 | Published January 20, 2007 | 3 pages Case
Collection: Darden School of Business
Dell clung to the top spot among PC makers in 2006, when it shipped just over 38 million computers?only about 20,000 more than rival Hewlett-Packard (HP), which acquired Compaq in 2001. HP also report... Read More
Using Hypothesis-Driven Thinking in Strategy Consulting
BP-0486 | Published March 20, 2006 | 9 pages Technical Note
Collection: Darden School of Business
This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven t... Read More
J.E.B. Stuart High School
Liedtka, Jeanne M. Fairchild, Tierney Kelly, Dorothy C.
OB-0853 | Published October 18, 2005 | 22 pages Case
Collection: Darden School of Business
Principal Mel Riddile has successfully managed to turn around the poor performance at J.E.B. Stuart High School in Falls Church, Virginia. Using total-quality-management techniques, including Deming's... Read More
United Technologies Corporation: Running a Global Ethics and Compliance Program
Stewart, Lisa Liedtka, Jeanne M. Freeman, R. Edward
BRI-1001 | Published February 17, 2005 | 13 pages Case
Collection: Darden School of Business
Overview of ethics and compliance program within a multinational corporation; outlines some of the challenges faced with integrating a newly acquired business. Read More
Bertelsmann (B)
Liedtka, Jeanne M. Gibbons, Emily Jean
BP-0419 | Published October 10, 2001 | 7 pages Case
Collection: Darden School of Business
Bertelsmann, a global media company, whose holdings include television, books, music, and printing, is considering the purchase of the publisher Random House. The backdrop for the purchase, laid out i... Read More
Bertelsmann (A)
Liedtka, Jeanne M. Gibbons, Emily Jean
BP-0418 | Published October 10, 2001 | 23 pages Case
Collection: Darden School of Business
Bertelsmann, a global media company, whose holdings include television, books, music, and printing, is considering the purchase of the publisher Random House. The backdrop for the purchase, laid out i... Read More
Bertelsmann (C)
Liedtka, Jeanne M. Gibbons, Emily Jean
BP-0420 | Published October 10, 2001 | 2 pages Case
Collection: Darden School of Business
Bertelsmann, a global media company, whose holdings include television, books, music, and printing, is considering the purchase of the publisher Random House. The backdrop for the purchase, laid out i... Read More
Piaggio (A)
Liedtka, Jeanne M. Ciano, Pablo Gibbons, Emily Jean
BP-0415 | Published August 17, 1999 | 11 pages Case
Collection: Darden School of Business
Piaggio, manufacturer of the Vespa motor scooter, faces the decision of whether to outsource production of a new engine. The decision in the A case is couched in uncertainty over the achievable sales ... Read More
Piaggio (B)
Liedtka, Jeanne M. Ciano, Pablo Gibbons, Emily Jean
BP-0416 | Published August 17, 1999 | 5 pages Case
Collection: Darden School of Business
Piaggio, manufacturer of the Vespa motor scooter, must decide whether to outsource production of a new engine. The decision is surrounded by uncertainty about the achievable sales volume for the engin... Read More
The Yellow Pages Engagement
Liedtka, Jeanne M. Lucchi, Walter Thurston, Elizabeth
BP-0396 | Published June 24, 1998 Case
Collection: Darden School of Business
This case focuses on the creation of a work plan for a consulting engagement. Read More
Iran Office Automation Company
Liedtka, Jeanne M. Amiri, Amir Massoud
BP-0380 | Published February 21, 1997 | 15 pages Case
Collection: Darden School of Business
Set in Iran in January 1995, this case concerns a choice that the owners of a family business must make among several strategic options for future growth and diversification in the face of Iran's dete... Read More
Charlottesville-Albemarle Legal Aid Society (A)
BP-0377 | Published September 17, 1996 | 22 pages Case
Collection: Darden School of Business
This case deals with the situation facing the new director of the Charlottesville Legal Aid Society, a federally supported nonprofit organization chartered to provide legal services in noncriminal cas... Read More
Copeland Corporation/Bain & Company: The Scroll Investment Decision
Liedtka, Jeanne M. Rosenblum, John W.
BP-0353 | Published February 07, 1995 | 24 pages Case
Collection: Darden School of Business
In this case, Copeland executives have hired Bain & Company, a management-consulting firm, to make recommendations about a capital-appropriations request. A teaching note is available to registered f... Read More
Banc One Corporation (Abridged)
BP-0352 | Published September 14, 1994 | 16 pages Case
Collection: Darden School of Business
The year 1992 had proved to be the most successful year in Banc One Corporation's history. Its highlights included (1) the completion of a series of acquisitions that made Banc One the nation's ninth ... Read More
Banc One Corporation: The Evolution of Partnership
BP-0335 | Published August 27, 1993 | 26 pages Case
Collection: Darden School of Business
Paul Walsh, newly appointed chairman of Banc One Diversified Services Corporation, with responsibility for products in the historically nonbanking areas of securities, insurance, leasing, consumer fin... Read More
Walt Disney Productions (B): The Arrival of Eisner and Wells
BP-0339 | Published August 27, 1993 | 5 pages Case
Collection: Darden School of Business
This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, ... Read More
Walt Disney Productions (A): The Walt Years
Liedtka, Jeanne M. Fulmer, Robert M. Fulmer, William E.
BP-0332 | Published March 26, 1993 | 29 pages Case
Collection: Darden School of Business
This case is a summary of the history of Walt Disney Productions from its founding by Walt Disney in the 1920s to 1984. Faced with declining performance in virtually all divisions of the company, top ... Read More
Burroughs Wellcome and the Pricing of AZT (B)
E-0075 | Published June 23, 1991 | 3 pages Case
Collection: Darden School of Business
This case provides an opportunity to assess a management system that focuses on the quality of employee involvement, customer service, and continuous improvement. Read More
Burroughs Wellcome and the Pricing of AZT (A)
E-0074 | Published April 15, 1991 | 9 pages Case
Collection: Darden School of Business
This case focuses on the development of AZT, the first drug approved for the treatment of AIDS, and the issues faced by its U.K. producer, Wellcome PLC, as it decides how to set the drug's price. The ... Read More
Burroughs Wellcome and the Pricing of AZT (C)
E-0076 | Published April 15, 1991 | 2 pages Case
Collection: Darden School of Business
The C case concludes the series with a discussion of the developments surrounding AZT from the initial price announcement to March 1991. See also the A (UVA-E-0074) and B (UVA-E-0075) cases. Read More
Carrier and Tyler Refrigeration: An Acquisition For Growth
Liedtka, Jeanne M. Harris, Robert S. Gibbons, Emily Jean
F-1312 | Published | 27 pages Case
Collection: Darden School of Business
Carrier, a division of multibusiness United Technologies Corporation (UTC), is looking for ways to grow its business. Carrier is considering expansion into commercial refrigeration and is examining a ... Read More