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H&M, China, and Cotton: Sourcing a Solution?

Mani, Vidya ; Parmar, Bidhan L. ; Mead, Jenny ; Liu, Yusi

OM-1781 | Published November 10, 2022 | 13 pages Case

Collection: Darden School of Business

In December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. ... Read More