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Lopes, Henrique
Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar Lopes, Henrique Yemen, Gerry
M-1025 | Published | 16 pages Case
Collection: Darden School of Business
This field-based case describes Wahoo Fitness’s (Wahoo’s) data-collection process, focusing especially on the customer survey it used to gain insights into its current and potential customers. One mon... Read More
