Author Profile
Ludwig, Katherine
Starbucks Corporation: The New S-Curves
Hess, Edward D. Ludwig, Katherine
S-0239 | Published September 05, 2014 | 24 pages Case
Collection: Darden School of Business
By the end of fiscal year (FY) 2010, Starbucks's painful, three-year transformation agenda was essentially complete. Starbucks began FY11 poised to focus on a new blueprint for growth described by CEO... Read More
United Parcel Service, Inc.: The Challenge of Protecting Organizational DNA
Hess, Edward D. Ludwig, Katherine
S-0238 | Published February 25, 2014 | 11 pages Case
Collection: Darden School of Business
This case explores the nature and strength of the UPS organization and presents the following question: With the increasing speed of change and competition in today's global, digital economy, can UPS ... Read More