Author Profile
Maddux, Robert
Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W. Maddux, Robert Harr, Timothy Gray, Martha Kanaparthi, Gautam Shrivastava, Prateek Weiss, Matthew Pfeifer, Phillip E.
M-0814 | Published August 09, 2011 | 10 pages Case
Collection: Darden School of Business
As part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorc... Read More
Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W. Maddux, Robert Harr, Timothy Gray, Martha Kanaparthi, Gautam Shrivastava, Prateek Weiss, Matthew Pfeifer, Phillip E.
M-0815 | Published August 09, 2011 | 2 pages Case
Collection: Darden School of Business
This continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach. Read More
Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W. Maddux, Robert Harr, Timothy Gray, Martha Kanaparthi, Gautam Shrivastava, Prateek Weiss, Matthew Pfeifer, Phillip E.
M-0816 | Published August 09, 2011 | 2 pages Case
Collection: Darden School of Business
This third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts. Read More
Accounting for Stock Options
Brownlee, E. Richard II Lynch, Luann J. Maddux, Robert
C-2155 | Published August 07, 2001 | 24 pages Technical Note
Collection: Darden School of Business
Technical note discusses accounting for stock options. It includes a discussion of the business considerations in issuing stock options, the evolution of accounting for stock options, accounting for s... Read More