Author Profile
Martin, Sean
Founder Mode Versus Manager Mode: The Airbnb Growth Challenge
Martin, Sean Kalogeropoulos, Demitri
ENT-0241 | Published April 25, 2025 | 8 pages Case
Collection: Darden School of Business
In September 2024, Airbnb, Inc. (Airbnb), CEO Brian Chesky unintentionally ignited a fierce debate in management circles when he explained how he had shifted his leadership approach to what he called ... Read More
Understanding Organizational Culture: An Iceberg and a Toolkit
OB-1485 | Published March 12, 2025 | 12 pages Technical Note
Collection: Darden School of Business
This technical note explores the concept of culture within an organizational context—what it is, how it functions, how it shows up, how it differs, and more importantly, how one effectively influences... Read More
Moral Disengagement in Decision-Making
OB-1464 | Published July 24, 2024 | 5 pages Technical Note
Collection: Darden School of Business
This technical note describes an important rationalization process called moral disengagement that helps explain why and how people make decisions that stray away from the values they claim to hold. T... Read More
Courtney Meeks and the Culture of Change at Milliken
Martin, Sean Younge, Ayana Yemen, Gerry Kemp, Bianca
OB-1456 | Published May 14, 2024 | 9 pages Case
Collection: Darden School of Business
This field-based case puts students in the role of Courtney Meeks, a young Black senior HR manager at Milliken & Company (Milliken) in Spartanburg, South Carolina. A self-described “yes-to-everything ... Read More
Southwest Airlines: Cutting through the Storm (B)
OB-1453 | Published March 06, 2024 | 4 pages Case
Collection: Darden School of Business
Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got pas... Read More
Southwest Airlines: Cutting through the Storm (A)
OB-1452 | Published March 06, 2024 | 10 pages Case
Collection: Darden School of Business
Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got pas... Read More
Butts in Seats: Helping the UVA Athletic Department Fill Scott Stadium
OB-1289 | Published August 08, 2019 | 21 pages Case
Collection: Darden School of Business
Carla Williams, the director of athletics for the University of Virginia (UVA), considered what steps the Athletics Department needed to take in the coming years to increase revenues. In 2017, UVA ath... Read More
Growing a Team at LandCare: Excellence in the Field
OB-1284 | Published July 22, 2019 | 25 pages Case
Collection: Darden School of Business
In October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at th... Read More
Defining Leadership and Effectiveness
OB-1292 | Published June 13, 2019 | 8 pages Technical Note
Collection: Darden School of Business
This technical note helps explain what leadership really is, explores some of the factors that influence leader effectiveness, and introduces the basics of how people can begin to develop as leaders. ... Read More
Marlow Construction (B): Robby Gomez
OB-1283 | Published June 06, 2019 | 1 pages Case
Collection: Darden School of Business
This case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspecti... Read More
Marlow Construction (A): Dan Marlow, Founder and President
OB-1282 | Published June 06, 2019 | 1 pages Case
Collection: Darden School of Business
This case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspecti... Read More
Heart of a Champion
OB-1288 | Published May 17, 2019 | 9 pages Case
Collection: Darden School of Business
Kobe Bryant and Tim Duncan are widely regarded as two of the greatest basketball players in NBA history. Both led their teams to championships, and both were named MVP and All-Star multiple times. But... Read More