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Mattoo, Nirja
Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A. Yemen, Gerry Mattoo, Nirja Venkatesan, Rajkumar Wicks, Andrew C.
OB-1091 | Published December 07, 2015 | 11 pages Case
Collection: Darden School of Business
The story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students' cultural intelligence starting point and discover what they n... Read More