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Automation of Marketing Models

Venkatesan, Rajkumar ; Craddock, Jenny ; Nagji, Noreen

M-0965 | Published November 06, 2018 | 9 pages Technical Note

Collection: Darden School of Business

This technical note gives students an overview of artificial intelligence (AI) and machine learning (ML) in order to help them understand how these fields can contribute to the future of marketing. To... Read More