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Wat-a-Burger: AIMING FOR GROWTH IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) ENVIRONMENT

Navaneetha Krishnan S. ; Ashwin Baliga J. ; Mohit Maurya ; Vijaya Sunder M

ISB391 | Published July 10, 2023 | 12 pages Case

Collection: Indian School of Business

Wat-a-Burger, a quick service restaurant chain, was incorporated by Rajat Jaiswal and Farman Beig on February 14, 2016. Their burgers, customized to s Read More