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Absolut Vodka: The Spirit of a Brand

Venkatesan, Rajkumar ; Raggio, Randle D. ; Noel, Katherine

M-0832 | Published June 27, 2012 | 15 pages Case

Collection: Darden School of Business

This case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is ava... Read More