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Pasquinelli, Emily
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly Baum, Dan Pasquinelli, Emily
M-1043 | Published | 18 pages Case
Collection: Darden School of Business
This case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-ma... Read More
